Want to be a Brand Ambassador?

 Cranks, the sandwich company that sell some of the sandwiches in ‘The Shop’, are looking for two brand ambassadors to promote their competition to make a new sandwich! The details of the competition are below but you’d be needed for about 3.5 weeks for a few hours a week with full support from Cranks and £200 of vouchers of your choice as payment!

Have a read below and then contact Jane Duffy at ‘jane@democracypr.com’ or 01618 815941




Cranks, regarded as THE original pioneers of “proper food” who sell adventurous and tasty vegetarian sandwiches, wraps and salads in unis the length and breadth of Britain, are launching the Great Cranks Student Sandwich Challenge, an Apprentice-style competition that will give students a chance to see their sandwich on shelf in 2014. 

The competition will see aspiring marketeers create, from conception, the next Cranks sandwich NPD, with students from 10 UK universities from Brighton to Edinburgh, invited to take part, with the winners achieving a money-can’t-buy result that they can put on their CV.

 Individuals or teams are invited to submit their designs for the sandwich filling, a breakdown of focus group feedback, market theory behind the flavour combinations and a promotional strategy. Following a competitive pitch process, the winning creation will then go into production. The aim of the Cranks Great Student Sandwich Challenge competition is to cement the brand as the student’s sandwich brand of choice.

 The competition will be launched during a high impact sampling campaign at the target universities which will encourage students to trial the product range, take part in energetic games; and apply to be considered as a Cranks brand ambassador – a remunerated position aimed at establishing Cranks brand awareness, competition awareness and social media engagement with their university. 

Karen Wilson, Marketing Manager for All About Food, the company who owns the Cranks brand comments: “The Cranks range of sandwiches and wraps are a staple lunch for students throughout the country, so who better to decide what the next product development should be? 

“We are passionate about supporting students who show a real hunger for entering into the market. This campaign will offer students the opportunity to gain a competitive edge with tangible experience to put on their CV.”

 Campaign registration will take place through a bespoke application hosted on Facebook.com/cranksfood. The winner will be selected in December 2013, with the finished product due on shelf by March 2014.


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